Window Displays
A shop window has just a few seconds to make someone stop. In a window display with giant flowers, the flower is what breaks the stride, and the product is what brings people inside.
For a jewelry store in New York, a single giant red rose with gold details gave the small pieces the focal point the wide window lacked. At Botteh Tapetes Artesanais, a handmade rug store, a hanging garden in magenta, orange and red held the gaze of everyone passing on foot or by car, without taking the focus off the rugs. And in the campaigns of O Boticário, a Brazilian beauty retail chain, the flowers leave the studio in series, with the same finish for every store in the chain.
For visual merchandisers and window dressers, we develop each piece around the brand's calendar: the campaign color, the window measurements and the changeover date. See our custom projects.
