For the launch of Floratta Blue Crystal perfume by O Boticário, we created giant holographic organza petals that seem to float in the window display. The campaign called for lightness and shine, and the window needed to look as if it were made of air and light. The hand-shaped petals reflect the lighting and change color with the viewing angle, from blue to lilac to pearly white. This effect draws the eye of passersby to the bottle. On the counter, the same petals open into a giant flower around the perfume and create a focal point in the middle of the store. The project began in the window displays of 45 of the brand’s key stores across Brazil and then moved on to its two flagship stores in São Paulo, Brazil, at Shopping Morumbi and in Pinheiros. Later, it took to the streets: six outdoor window displays, three in São Paulo and the others in Curitiba, Porto Alegre and Fortaleza, Brazil, carried the launch beyond the stores. As an approved supplier to Grupo Boticário, we delivered the same finish in every location. A window display that turns a product launch into visual merchandising.
See other projects in product launch events.
