For a Tutt Importadora collection launch, we created giant Italian crepe paper flowers for the brand's showroom in São Paulo, Brazil, and for its booth at AB Casa Fair 2026. In the showroom, flowers in yellow, navy blue, pink, white, magenta and orange form an arch that frames the space and creates a focal point next to the products. The same set of flowers followed the brand to the fair, where it formed an arch over the booth aisle and became a photo spot for visitors. Using the same pieces in both spaces gave the launch's visual merchandising a consistent look. Giant flowers that bring color and identity to a showroom and a trade show booth.
See other projects in trade show booth decor.
