For O Boticário's Liz campaign, we created an arrangement of giant Italian crepe paper irises around the perfume bottle. The iris opens in two colors: a deep purple and a yellow that cuts through the center of each petal. We built a small set with a trunk and branches, where the perfume sits at the top and the flowers seem to have grown right there. This piece is the prototype developed for production in stores across Brazil. As an approved supplier to Grupo Boticário, we make sure every store receives the piece with the same finish as the original. Visual merchandising that gives the launch its own image, recognizable at first glance.
See other projects in retail POP displays.
