For Mother's Day 2026, we created an arrangement of giant Italian crepe paper flowers for the facade of O Boticário stores. The campaign window display was already decorated with paper flowers, and the brand wanted to bring that same effect outside to catch the attention of passersby. We designed the arrangement in the same color tones as the facade: roses and dahlias in pink, peach, cream and burgundy, with foliage and lilac sprigs. The flowers frame the brand's sign and make the facade announce the holiday even before the window display. Visual merchandising that turns the storefront into part of the campaign.
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