POP displays (point of purchase displays) are the pieces that carry a campaign at the point of sale: window, counter, display and facade. In a retail chain, the window in the north of the country has to match the one in the south, on the same day. Our POP displays are handmade, petal by petal, and still arrive identical at every store. As an approved supplier of Grupo Boticário, one of the largest beauty groups in Brazil, this is the work we do campaign after campaign.
For Christmas 2025, a garland of golden branches left the studio for the windows and totems of 2,800 O Boticário stores in 30 days. In the Lily campaign, the ivory lily that gives the perfume its name got its own base to stand on the counter. For the Liz perfume, purple and yellow irises grow from a small trunk with the bottle on top, in a prototype developed to be reproduced in stores all over Brazil. On Mother's Day, the flowers left the window and climbed up the facade, around the brand's sign. And for Eudora, from the same group, vanilla flowers in clear cones translated the perfume's note on the counter displays.
Store decor can also be permanent. At Simoni Perfumaria in Gramado, a tourist town in southern Brazil, a hanging garden of white flowers in Italian crepe paper floats above the central counter, among the golden pendant lights. People who walk in look up and slow down, and the store stays in their memory after the visit.
From counter displays to facades, from seasonal pop-up shops to permanent store decor, every piece is designed for the size of the space and the campaign calendar.
