For the launch of its "Art Botanique" collection, Cruise ordered ten pink organza flower sculptures as gifts for Brazilian influencers. Each flower, handmade in our studio, was repackaged by the brand in a wooden box that opens like a display case, with the piece presented as a sculpture. The influencers who received the gift include Isabella Fiorentino and Marcella Tranchesi, who shared the piece on their social media. The gesture generated spontaneous buzz and reinforced the collection's artistic concept. A floral sculpture that works as a brand gift and, at the same time, as social media content.
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