For the window of a high-end jewelry store in New York, we created “Manhattan Ruby”: a giant red rose with gold details. In a city of highly competitive windows, the piece had to catch the eye of hurried pedestrians in seconds. Small jewelry gets lost in large windows without a focal point, and the giant rose took on that role. Under the window spotlights, the gold reflects the light and echoes the sparkle of the new ruby collection displayed just below. The deep red made pedestrians stop on the sidewalk. Window display decor that connects the piece to the value of the jewelry and turns the window into a show.
See other projects in product launch events.
