For the launch of the “Flor e Ser Amor” collection by Maria Dolores jewelry, we created a giant red Italian crepe paper rose for the store window. The rose, a symbol of love, strength and femininity, appeared on the campaign’s jewelry and handbags, and the piece brought that symbol to a monumental scale. The goal was to attract shoppers walking through the mall without overshadowing the products. With hand-shaped petals, the rose gained dramatic volume and a play of light and shadow under the window lighting. The suspended stem added lightness and movement, as if the flower were floating. The red reinforced the store’s visual communication and made the window an extension of the campaign.
See other projects in product launch events.
