For the launch of Lily Gardênia by O Boticário, we created giant Italian crepe paper flowers for the window displays and tables of the brand's flagship stores. The campaign was a brand activation in selected stores, and the lily, the flower that gives the line its name, needed a strong presence. We created lilies and white flowers in several sizes. In the window display, they accompany the bottle and the campaign image. On the store's center table, they hold the featured products. In one of the stores, hanging flowers carried the campaign across the whole space. The white petals echo the gold packaging and reinforce the delicacy of the fragrance. A window display that turns the launch into visual merchandising, inside and outside the store.
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