For Simoni Perfumaria in Gramado, Brazil, we created a hanging garden of giant white Italian crepe paper flowers above the store’s central counter. The perfumery carries brands such as Chanel and Dior, and the decor had to enhance the products without competing with them. Suspended above the gold pendant lights, the flowers seem to float and frame the entire store. The result brought volume, movement and a touch of European romance to the space’s classic architecture. Each petal was shaped by hand, and no two flowers are alike. Customers who walk in look up, slow down and are invited to explore. Store decor that transforms the shopping experience and makes the brand memorable long after the visit.
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