Paraná State Government - Cycles in Bloom

Paraná Government lobby decorated with giant flowers - institutional campaign Institutional banner framed by pink and blue giant flowers - Pink October Close-up of a heavyweight paper giant flower - health campaign Modular set structure in the government building lobby Red giant flowers inspired by poinsettias - Christmas decor Christmas banner framed by red giant flowers Overview of the modular set in the lobby - seasonal theme change Close-up of the handcrafted finish of the giant Italian crepe paper flowers Floor foliage forming the base of the modular set Complete institutional set - art direction and giant flowers combined Red giant Italian crepe paper flowers for the Paraná Government Christmas decor Close-up of red giant Italian crepe paper flowers with gold centers - Christmas Blue giant Italian crepe paper flower - Blue November campaign detail Pink, blue and hot pink giant Italian crepe paper flowers beside the Blue November panel - Paraná Government Pink October panel framed by giant Italian crepe paper flowers - Paraná Government Christmas panel framed by red giant Italian crepe paper flowers - Paraná Government Red giant Italian crepe paper flower next to the Paraná Government Christmas panel

For the lobby of the Paraná State Government in Curitiba, Brazil, we created a giant Italian crepe paper flower decoration that followed the year-end calendar, from October to Christmas. We handled the full art direction, from the graphic panel to the flowers, so that everything worked in harmony. In October and November, pink and blue giant flowers framed the panel for the Pink October and Blue November health campaigns. At Christmas, the same space received a new panel and red giant flowers inspired by the poinsettia. Because the base of the set stayed in place between phases, the lobby was completely renewed in little time and with a smaller investment. An example of institutional visual communication that keeps a space lively and appealing for months.

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