For the launch of Ciclo Cosméticos’ new fragrances, we created a brand activation with a garden of giant Italian crepe paper flowers. The idea was to turn the perfumes’ floral and fruity notes into a space where press, influencers and guests could step in, interact and take photos. Giant peonies, hibiscus and poppies surrounded visitors and created unique angles for photos and digital content. Three-dimensional oranges and peaches completed the table arrangements and expressed the notes of each fragrance. More than a photo backdrop, the garden worked as a brand universe, designed to generate content and be shared. A brand activation that lets people feel the fragrance before they even try it.
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