For the opening of Italian store Fiore Milano in the Jardins district of São Paulo, Brazil, we created a window display with black giant organza flowers that turned the storefront into a landmark. The brand wanted to announce its arrival in the city with impact, without taking attention away from the shoes and accessories on display. The flowers, huge yet light and transparent, capture the light and movement of the street. The black created a dramatic, modern backdrop that made the product design stand out even more. Mounted on freestanding bases, the flowers can be moved whenever the window changes collections. Window display decor designed to make passersby stop, look and walk in.
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