For the Women’s Conference of the Alcance community in Curitiba, Brazil, we turned the entrance hall into a garden of giant organza and Italian crepe paper flowers that welcomed thousands of women from the very first step. The challenge was to fill a large space with beauty, warmth and strength without overwhelming it. In the main corridor, among mirrors and crystal chandeliers, translucent giant flowers and hanging butterflies created a play of light and shadow. At the photo spots, flower walls of giant red, hot pink, orange and yellow blooms, with small mirrors at their centers, reflected the sparkle of the room. Lounges surrounded by flowers rising from the floor invited each woman to sit, connect and take photos. An immersive experience from start to finish.
