For the launch of Nativa SPA Orquídea Lumière by O Boticário, we created giant orchids for the window display in the exact color of the collection. The campaign called for large flowers with no variation in tone between pieces, next to the message "Perfumação que dura a noite inteira" (Fragrance that lasts all night). Each flower was shaped and painted by hand until it matched the pink of the line's visual identity. The orchids measure 50 cm (20 in) across and sit on stems over a 120 cm (4 ft) stand, next to the products. The scale of the flowers turned the window display into an attraction for anyone walking past the store. Production took 40 days. A window display that reinforces the collection name in every detail.
See other projects in product launch events.
