For the launch of Brastemp’s Retro mini-fridge line, from the Brazilian home appliance brand, we created a pop-art garden with giant flowers. The set had to match the product’s nostalgic design and draw attention without ever overshadowing it. The giant flowers, mounted on pedestals, shared the space with decorative cacti. The entire composition was given bold black outlines, creating an optical illusion that blends the 2D look of comic books with the real volume of the pieces. The result is playful, surprising and highly photogenic, designed to spark desire for the product. A product launch where the set became part of the brand’s story.
See other projects in product launch events.
