For O Boticário's Father's Day, we created a vintage hot air balloon, handmade in leather and fabric, for the window displays of more than 50 of the chain's stores. The balloon set the scene for the launch of Malbec Pure Gold perfume, alongside the campaign "Ouse viver um amor gigante" (Dare to live a giant love). The challenge was to reproduce the real object as faithfully as possible, from the balloon panels to the ropes and the basket. Each piece was made by hand and reproduced in series, with the same finish on every unit. This is essential for a retail chain, where every window display must communicate the campaign with the same quality. A visual merchandising piece that stands on its own in the window.
See other projects in giant props and event fabrication.
