For the launch of Eudora Pink Peônia perfume, we created a magenta Italian crepe paper peony that holds the bottle at its center. The piece answers the product's own name: the petals open around the perfume, as if it had been born from the flower. At about 30 cm (12 in), the peony closely follows the campaign's creative reference, but gains the volume and texture that only handwork can deliver. The piece was reproduced for several Eudora stores and turned the perfume counter into a window display for the launch. Custom visual merchandising designed to highlight the product at the point of sale.
See other projects in product launch events.
