Immersive Garden for the Ciclo Fragrance Launch

Immersive garden of giant Italian crepe paper flowers - Ciclo Fragrance launch

Immersive Garden for the Ciclo Fragrance Launch

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Immersive garden of giant Italian crepe paper flowers - Ciclo Fragrance launch
  • Immersive garden of giant Italian crepe paper flowers - Ciclo Fragrance launch
  • Giant peony in Italian crepe paper - handcrafted detail
  • Giant hibiscus in Italian crepe paper beside a table arrangement
  • Giant poppy in Italian crepe paper - front view
  • Three-dimensional oranges in a planter - fruit-inspired element in the composition
  • Visitor interacting with the giant flowers at the Ciclo booth
  • Three-dimensional peaches composing a table arrangement - detail
  • Overview of the launch booth with a giant floral garden
  • Close-up of the full-bodied texture of premium Italian crepe paper on the petals
  • Composition of giant flowers at monumental scale - brand experience
  • Influencer photographing the Ciclo Fragrance floral setting
  • Giant flower in a pink tone - close-up of the handmade finish
  • Planter with three-dimensional flowers and fruit - the brand's olfactory identity
  • Side view of the immersive garden set up for the corporate event
  • Close-up of the exclusive pigmentation on the Italian crepe paper petals
  • Final composition of the Ciclo Fragrance booth with giant flowers
Immersive Garden for the Ciclo Fragrance Launch

For the exclusive launch of Ciclo Fragrance's new lines, the mission was to bring the perfumes' delicate botanical notes to life in a visually breathtaking space. We conceived an immersive garden of monumental scale, where botanical paper art became the brand's leading communication vehicle.

The Challenge

The challenge was to translate the freshness and the floral and fruity notes of Ciclo's perfumes into something tangible — a setting that would serve as an organic magnet for press and content creators, not just an ordinary backdrop. The space needed to be a three-dimensional universe visitors could step into, interact with, and feel part of, like a fragrant grove.

The Floral Installation

We created giant flowers fully hand-sculpted in premium Italian crepe paper — a material chosen for its rich texture and light reflection, mimicking the organic quality of real petals and bringing a haute-couture finish to the installation.

Oversized peonies, hibiscus, and poppies embraced visitors, creating a unique photographic perspective. The project also incorporated three-dimensional fruit elements — like oranges and peaches — composing table arrangements and planters that translated the perfumes' olfactory pyramid.

Technical Specifications

  • Client/Project: Ciclo Cosméticos Launch (Ciclo Fragrance)
  • Purpose: Brand experience, influencer activation, press, and digital content production
  • Materials: Premium Italian crepe paper, high-strength metal structures, handcrafted sculpting elements, and exclusive pigmentation

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