For an upscale retail store, we created the "Botanical Mirror": a composition of giant EVA foam flowers that hugs the curve of a circular mirror, turning a functional fixture of the store into a standout scene.
The Challenge
The space already had clean, modern, well-lit architecture — but it lacked an element to warm up the space and serve as a focal point for the eye. The circular mirror with its spiraling black frame was a bold piece that needed an organic counterpoint: an intervention that brought sophistication without overshadowing the products, and with the durability required for daily retail use.
The Floral Installation
The answer came through oversized botanicals: a lateral composition of giant EVA foam flowers, designed to hug the mirror's curve with fluidity. Unlike the lightness of organza — ideal for ephemeral events — high-density EVA foam is the right material for durability in permanent retail spaces.
Every petal received a rigorous hand-painting technique, with shading and textures that mimic nature, in an earthy peach tone that warms up the space and contrasts with the mirror's black and the floor's white.
Technical Specifications
- Materials: Giant flowers in high-density EVA foam, hand-painted finish
- Purpose: Visual merchandising focal point for a retail space