The "Bem me Quero" Exhibition at Shopping Crystal

After a creative journey living in the United States, Curitiba became the new home and stage for the "Bem me Quero" exhibition — an exclusive floral installation, by invitation of Shopping Crystal, created to redefine the concept of visual merchandising and ephemeral architecture in the region.

The Challenge

The challenge was threefold: introduce the artistic identity to the Brazilian public after returning from abroad, establishing immediate authority; turn a traditional retail space into a sensory, magnetic experience; and prove, in practice, the drawing power of a handcrafted installation — holding the mall's foot traffic and generating spontaneous media coverage through photos and shares.

The Floral Installation

The exhibition was built around monumental scale and color contrast. At the center of the main storefront, a majestic multi-layered white flower welcomes visitors alongside a neon sign, joining botanical freshness with an urban, contemporary aesthetic.

Circular panels and floor displays feature giant roses, ranging from delicate pink and white tones to warm compositions with yellows and oranges. The 100% handmade process ensures every fold and curve catches the ambient light in a unique way, creating shadows and volumes that mass-produced materials could never replicate.

Technical Specifications

• Location: Shopping Crystal — Curitiba, Paraná, Brazil
• Purpose: "Bem me Quero" art exhibition and visual merchandising
• Target audience: Upscale decorators, window dressers, architects, and event designers
• Materials: Heavyweight cardstock, premium EVA foam, Italian crepe paper