Pop-Art Garden for Brastemp's Retrô Launch

For the exclusive launch event of Brastemp's new Retrô Frigobar line, we created a scenic installation that goes beyond simple decoration — an immersion into the pop-art universe, where every botanical element was sculpted to catch the eye and build desire for the product.

The Challenge

The biggest challenge was making sure the art complemented the product without ever overshadowing it. Brastemp's Retrô line has an iconic design, with nostalgic lines and strong personality — the brand needed a setting that spoke to that playful aesthetic while keeping the rigor and sophistication expected by the B2B audience and the brand's consumers.

The Floral Installation

We created a sculptural garden with giant flowers mounted on pedestals, alongside imposing scenic cacti. The entire composition was drawn with crisp black outlines, creating an optical illusion that blends the 2D look of comic books with the three-dimensionality of real space.

We swapped the usual flowing fabrics for rigid, heavyweight art paper — a material that allowed for perfect creases and flawless cutouts, supporting the exaggerated, playful shapes of the cartoon style.

Technical Specifications

• Client/Brand: Brastemp (Retrô line launch)
• Purpose: Visual merchandising, product launch, and photo installation
• Materials: Rigid heavyweight art paper, metal pedestal structures, and precision cutting
• Style: Cartoon / pop-art