For MWM Eventos' trade show booth in support of Hospital Pequeno Príncipe, the goal was to transcend the cold, industrial feel of the venue by creating a playful oasis that invited visitors to pause, smile, and take photos.
The Challenge
Large trade show pavilions, with their technical lighting and aluminum structures, tend to feel impersonal. The challenge was twofold: catch the public's eye among dozens of other exhibitors, while also reflecting the warm, hopeful essence of Hospital Pequeno Príncipe — a tactile, visual experience, not just an ordinary photo panel.
The Floral Installation
We created a monumental grove of giant Italian crepe paper flowers, a material chosen for its rich texture that absorbs and reflects light organically. Each hand-shaped flower became a one-of-a-kind sculpture — their oversized dimensions evoking the playful universe of "Alice in Wonderland," awakening the inner child in every visitor.
Sinuous stems and dark green foliage created the perfect contrast for the burst of warm colors in the flowers — orange, carmine red, peach, and yellow. At the center of the composition, a classic armchair with themed upholstery served as the main photo spot, elegantly framing the space amid the trade show's raw structures.
Technical Specifications
- Location: Trade show pavilion / corporate expo
- Purpose: Corporate photo spot (MWM Eventos booth in support of Hospital Pequeno Príncipe)
- Materials: Heavyweight Italian crepe paper, structured iron stems, and premium foliage materials
- Color palette: Warm, vibrant tones (orange, carmine red, peach, and yellow)