Aurora in Organza at the Florais de Saint Germain Trade Show

For the Florais de Saint Germain brand, at a trade show booth, we created an organza floral installation designed to communicate the brand's natural, sophisticated essence without words — and to become the pavilion's main point of attraction.

The Challenge

Standing out at a major trade show takes more than displaying products. The booth's architectural monotony needed to be broken with a high-visual-impact sculptural element, able to organically draw visitors in, encourage them to linger, and generate spontaneous media coverage.

The Floral Installation

Organza was chosen for its poetic translucency and elegant drape. Every petal was hand-cut and shaped, then hand-painted in a gradient moving between vibrant coral, orange, and soft pink, bringing depth and realism to the sculpture.

The center of each flower received a careful application of crystals — a refined detail that reflects the booth's lighting, creating a play of light and shadow that further enhances the fabric's texture. The arrangement's monumental scale filled the booth's vertical space and became the pavilion's main point of attraction.

Technical Specifications

• Location: Trade show booth
• Client: Florais de Saint Germain
• Purpose: Visual merchandising and audience draw
• Materials: High-quality organza, flexible support stems, hand-painted in warm tones, hand-applied crystals