{"product_id":"jardim-suspenso-tramas-cores-vitrine-botteh","title":"Suspended Garden at the Botteh Rugs Storefront","description":"\u003cp\u003e\u003cstrong\u003eFor Botteh Handmade Rugs,\u003c\/strong\u003e we created a storefront that goes beyond a simple product display and becomes an art gallery. Through the lightness and volume of the botanical pieces, we designed a magnetic space that tells a visual story and instantly captures the customer's eye.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe architecture of an upscale storefront demands a surgical eye: the main challenge was to create a striking artistic intervention that respected the intricate patterns of the rugs as the true protagonist. On a street with fierce visual competition, an attention-grabbing feature was needed to make pedestrians and drivers stop and admire, using the store's overhead space intelligently.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through the unmistakable texture of giant Italian crepe paper flowers — the pleated, voluminous finish contrasts with the geometric lines of the rugs in the background. Every petal was hand-sculpted in our atelier, ensuring no two flowers were exactly alike.\u003c\/p\u003e\n\u003cp\u003eThe palette combined magenta, intense orange, and deep red, with touches of off-white and black, in dialogue with the rug collections on display. A refined detail was the addition of mirrored centers to each flower, catching and reflecting the store's directional lighting and the city lights at night — the flowers appear to float in the air thanks to the suspended installation, making the most of the store's ceiling height.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Botteh Handmade Rugs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising storefront and brand activation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, mirror-cut centers, support structures, and invisible nylon wire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e 100% handcrafted botanical shaping\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013663387,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-suspenso-tramas-cores-vitrine-botteh-01.jpg?v=1788294493","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/suspended-garden-botteh-rugs-storefront","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}