{"product_id":"rosa-escarlate-vitrine-maria-dolores","title":"Scarlet Rose at the Maria Dolores Storefront","description":"\u003cp\u003e\u003cstrong\u003eIn partnership with Maria Dolores jewelry,\u003c\/strong\u003e handcrafted floral art took center stage in the storefront, translating the brand's identity into an imposing botanical sculpture for the launch of the \"Flor e Ser Amor\" (Flower and Being Love) collection.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eMaria Dolores' new campaign carried a strong rose motif, symbolizing love, strength, and femininity — present in both the jewelry design and the collection's handbags. The challenge was to translate the delicacy of these pieces into a macro-scale element, able to hold the attention of shoppers walking through the mall, without overshadowing the products on display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through a giant storefront flower, sculpted in premium Italian crepe paper — a material that allows for deep shaping, creating creases and waves that mimic the organic petals of a real rose, at monumental scale. The choice of red anchored the campaign's identity, serving as a physical extension of the visual communication on the store's banners.\u003c\/p\u003e\n\u003cp\u003eEvery petal was cut, stretched, and shaped by hand, creating dramatic volume and a play of light and shadow under the storefront's directional lighting. The floating stem, carefully positioned, gave the piece movement and lightness, creating a poetic optical illusion in the space.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Maria Dolores jewelry (upscale shopping malls)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising for the launch of the \"Flor e Ser Amor\" collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight premium Italian crepe paper and a structured, flexible botanical-finish stem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434014023835,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/rosa-escarlate-vitrine-maria-dolores-01.jpg?v=1788294642","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/scarlet-rose-maria-dolores-storefront","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}