{"product_id":"jardim-pop-art-lancamento-brastemp","title":"Pop-Art Garden for Brastemp's Retrô Launch","description":"\u003cp\u003e\u003cstrong\u003eFor the exclusive launch event of Brastemp's new Retrô Frigobar line,\u003c\/strong\u003e we created a scenic installation that goes beyond simple decoration — an immersion into the pop-art universe, where every botanical element was sculpted to catch the eye and build desire for the product.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe biggest challenge was making sure the art complemented the product without ever overshadowing it. Brastemp's Retrô line has an iconic design, with nostalgic lines and strong personality — the brand needed a setting that spoke to that playful aesthetic while keeping the rigor and sophistication expected by the B2B audience and the brand's consumers.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a sculptural garden with giant flowers mounted on pedestals, alongside imposing scenic cacti. The entire composition was drawn with crisp black outlines, creating an optical illusion that blends the 2D look of comic books with the three-dimensionality of real space.\u003c\/p\u003e\n\u003cp\u003eWe swapped the usual flowing fabrics for rigid, heavyweight art paper — a material that allowed for perfect creases and flawless cutouts, supporting the exaggerated, playful shapes of the cartoon style.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient\/Brand:\u003c\/strong\u003e Brastemp (Retrô line launch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising, product launch, and photo installation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Rigid heavyweight art paper, metal pedestal structures, and precision cutting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Cartoon \/ pop-art\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013466779,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-pop-art-lancamento-brastemp-01.png?v=1788294547","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/pop-art-garden-brastemp-launch","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}