{"product_id":"jardim-imersivo-ciclo-fragrance","title":"Immersive Garden for the Ciclo Fragrance Launch","description":"\u003cp\u003e\u003cstrong\u003eFor the exclusive launch of Ciclo Fragrance's new lines,\u003c\/strong\u003e the mission was to bring the perfumes' delicate botanical notes to life in a visually breathtaking space. We conceived an immersive garden of monumental scale, where botanical paper art became the brand's leading communication vehicle.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe challenge was to translate the freshness and the floral and fruity notes of Ciclo's perfumes into something tangible — a setting that would serve as an organic magnet for press and content creators, not just an ordinary backdrop. The space needed to be a three-dimensional universe visitors could step into, interact with, and feel part of, like a fragrant grove.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created giant flowers fully hand-sculpted in premium Italian crepe paper — a material chosen for its rich texture and light reflection, mimicking the organic quality of real petals and bringing a haute-couture finish to the installation.\u003c\/p\u003e\n\u003cp\u003eOversized peonies, hibiscus, and poppies embraced visitors, creating a unique photographic perspective. The project also incorporated three-dimensional fruit elements — like oranges and peaches — composing table arrangements and planters that translated the perfumes' olfactory pyramid.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient\/Project:\u003c\/strong\u003e Ciclo Cosméticos Launch (Ciclo Fragrance)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Brand experience, influencer activation, press, and digital content production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium Italian crepe paper, high-strength metal structures, handcrafted sculpting elements, and exclusive pigmentation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013434011,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-imersivo-ciclo-fragrance-01.jpg?v=1788294454","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/immersive-garden-ciclo-fragrance","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}