{"product_id":"jardim-da-inovacao-ilapeo-20-anos","title":"The Garden of Innovation at ILAPEO's 20th Anniversary","description":"\u003cp\u003e\u003cstrong\u003eTo celebrate ILAPEO's 20th anniversary, at the National Dentistry Congress,\u003c\/strong\u003e the goal was to transcend the traditional feel of a healthcare congress and create an atmosphere of wonder — a visual landmark that told the institute's story and welcomed healthcare professionals and VIP guests.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eMedical and dental congresses tend to have cold, visually rigid spaces. The challenge was to find elements that broke that rigidity without losing elegance — a setting that conveyed life, growth, and warmth, representing the institute's journey (symbolized by a giant scenic book).\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe developed a garden of giant organza flowers, arranged at varying heights to create depth. The vibrant colors — warm oranges, deep pinks, sunny yellows, and touches of lilac and white — brought the energy of a 20-year milestone.\u003c\/p\u003e\n\u003cp\u003eThe project's standout feature was integrating LED lighting directly into the flower centers and bases: the light passes through organza's fine weave, creating radiant petals and eliminating harsh shadows in guest photos — ideal for trade shows, hotel foyers, and congress halls, where controlled lighting creates immersive atmospheres.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvent:\u003c\/strong\u003e National Dentistry Congress — ILAPEO's 20th Anniversary\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Creating high-impact photo spots and a welcoming reception for healthcare professionals and VIP guests\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e High-quality organza, fine metalwork support structures, hand-painted gradients, hand-sculpted flower centers, and built-in LED lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434003275931,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-da-inovacao-ilapeo-20-anos-01.jpg?v=1788294574","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/garden-of-innovation-ilapeo-20-years","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}