{"product_id":"ciclos-em-flor-cenografia-governo-parana","title":"Cycles in Bloom at the Paraná State Government","description":"\u003cp\u003e\u003cstrong\u003eFor the hall of the Paraná State Government, in Curitiba,\u003c\/strong\u003e we went beyond botanical sculptures: we took on the art direction and execution of the entire installation, from the graphic design of the backdrop panel to the setup of the giant flowers — a full 360° solution for institutional communication that evolves with the calendar.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eKeeping the hall of a government building visually engaging throughout the entire last quarter of the year, without restructuring the space every month, takes more than one-off decoration. The client's pain point was managing multiple vendors — what was needed was a studio able to centralize everything, from backdrop panel design to the artistic impact of the sculptures, with a solid base structure that allowed for quick thematic transitions, from Breast Cancer Awareness Month (Pink October) to Christmas.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe developed a modular installation: the banner's graphic art and the three-dimensional sculptures were designed to work in perfect harmony. In Phase 1 (October and November), we united the health awareness campaigns, framing the official banner with giant flowers in pink and blue tones. In Phase 2 (Christmas), we activated the project's modularity: we swapped the banner for a holiday message and replaced the flowers with stunning giant red flowers, inspired by traditional poinsettias.\u003c\/p\u003e\n\u003cp\u003eThe base structure — armatures and ground foliage — was kept between phases, optimizing the client's investment and delivering a complete refresh of the space in record time.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Paraná State Government (Curitiba, Brazil)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Long-running institutional communication (health awareness campaigns and year-end celebrations)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScope of work:\u003c\/strong\u003e Art direction, banner design, and modular giant flower creation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight cardstock, Italian crepe paper, adaptable flexible structures\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000720027,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/ciclos-em-flor-cenografia-governo-parana-01.jpg?v=1788293611","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/cycles-in-bloom-parana-state-government","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}