{"product_id":"aurora-de-organza-saint-germain-feira","title":"Aurora in Organza at the Florais de Saint Germain Trade Show","description":"\u003cp\u003e\u003cstrong\u003eFor the Florais de Saint Germain brand, at a trade show booth,\u003c\/strong\u003e we created an organza floral installation designed to communicate the brand's natural, sophisticated essence without words — and to become the pavilion's main point of attraction.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eStanding out at a major trade show takes more than displaying products. The booth's architectural monotony needed to be broken with a high-visual-impact sculptural element, able to organically draw visitors in, encourage them to linger, and generate spontaneous media coverage.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eOrganza was chosen for its poetic translucency and elegant drape. Every petal was hand-cut and shaped, then hand-painted in a gradient moving between vibrant coral, orange, and soft pink, bringing depth and realism to the sculpture.\u003c\/p\u003e\n\u003cp\u003eThe center of each flower received a careful application of crystals — a refined detail that reflects the booth's lighting, creating a play of light and shadow that further enhances the fabric's texture. The arrangement's monumental scale filled the booth's vertical space and became the pavilion's main point of attraction.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Trade show booth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient:\u003c\/strong\u003e Florais de Saint Germain\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising and audience draw\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e High-quality organza, flexible support stems, hand-painted in warm tones, hand-applied crystals\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000556187,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/aurora-de-organza-saint-germain-feira-01.jpg?v=1788293598","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/aurora-in-organza-saint-germain-trade-show","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}