{"product_id":"aereo-floral-crepom-italiano-simoni-perfumaria","title":"Aerial Floral Installation in Italian Crepe Paper at Simoni Perfumaria","description":"\u003cp\u003e\u003cstrong\u003eFor Simoni Perfumaria, in Gramado, Brazil,\u003c\/strong\u003e we created an aerial floral installation in Italian crepe paper that transformed the shopping experience: a suspended installation above the central counter, designed to complement the store's classic architecture without competing with the products on display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eIn a retail space that carries brands like Yves Saint Laurent, Chanel, and Dior, the challenge was to create a visual impact that wouldn't overshadow the products. The perfumery's architecture already featured classic elements, gold lines, and neutral tones — what was needed was an artistic intervention that complemented that aesthetic, bringing volume, movement, and European romance, without weighing the space down.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe choice of material was essential: giant white Italian crepe paper flowers. Italian crepe paper allows for perfect petal shaping, with a velvety texture and organic drape that resembles the delicacy of a real flower, at sculptural scale.\u003c\/p\u003e\n\u003cp\u003eThe installation over the gold pendant lights created a visual frame for the store — the flowers appear to float, inviting customers to step in and explore. Every petal was shaped by hand, ensuring the finished piece was a one-of-a-kind work, impossible to replicate at industrial scale.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Simoni Perfumaria e Cosméticos — Gramado, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising and interior floral installation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, lightweight metal framework, 100% hand-cut details\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49433990103195,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/aereo-floral-crepom-italiano-simoni-perfumaria-01.jpg?v=1788293584","url":"https:\/\/jacquelinebenevides.com.br\/en\/products\/aerial-floral-italian-crepe-paper-simoni-perfumaria","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}