{"title":"Visual Merchandising","description":"\u003cp\u003eSculptural pieces for storefronts and brand environments that need to stand out from the competition. Made to measure in size, height, and color palette, they hold up under stage lighting and elevate the visual standard of the point of sale.\u003c\/p\u003e","products":[{"product_id":"aereo-floral-crepom-italiano-simoni-perfumaria","title":"Aerial Floral Installation in Italian Crepe Paper at Simoni Perfumaria","description":"\u003cp\u003e\u003cstrong\u003eFor Simoni Perfumaria, in Gramado, Brazil,\u003c\/strong\u003e we created an aerial floral installation in Italian crepe paper that transformed the shopping experience: a suspended installation above the central counter, designed to complement the store's classic architecture without competing with the products on display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eIn a retail space that carries brands like Yves Saint Laurent, Chanel, and Dior, the challenge was to create a visual impact that wouldn't overshadow the products. The perfumery's architecture already featured classic elements, gold lines, and neutral tones — what was needed was an artistic intervention that complemented that aesthetic, bringing volume, movement, and European romance, without weighing the space down.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe choice of material was essential: giant white Italian crepe paper flowers. Italian crepe paper allows for perfect petal shaping, with a velvety texture and organic drape that resembles the delicacy of a real flower, at sculptural scale.\u003c\/p\u003e\n\u003cp\u003eThe installation over the gold pendant lights created a visual frame for the store — the flowers appear to float, inviting customers to step in and explore. Every petal was shaped by hand, ensuring the finished piece was a one-of-a-kind work, impossible to replicate at industrial scale.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Simoni Perfumaria e Cosméticos — Gramado, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising and interior floral installation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, lightweight metal framework, 100% hand-cut details\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49433990103195,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/aereo-floral-crepom-italiano-simoni-perfumaria-01.jpg?v=1788293584"},{"product_id":"drama-elegancia-organza-fiore-milano","title":"The Drama and Elegance of Organza for Fiore Milano","description":"\u003cp\u003e\u003cstrong\u003eFor the opening of the Italian store Fiore Milano, on Alameda Lorena, in Jardins, São Paulo,\u003c\/strong\u003e we created an exclusive installation of giant black organza flowers, crafting an atmosphere of drama and elegance that turned the storefront into a magnetic display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eVisual merchandising teams face a recurring challenge: how do you create a monumental point of attention that draws people in without competing with the shine of the products on display? The brand needed a high-visual-impact element to celebrate the store's arrival in São Paulo, but the installation had to be striking while still feeling visually fluid.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through giant organza flowers — the material offers a sculptural transparency, allowing petals at an enlarged scale without the result feeling heavy. Every flower was hand-shaped to capture the light and movement of the space, creating a play of shadow and transparency.\u003c\/p\u003e\n\u003cp\u003eThe choice of black brought an avant-garde aesthetic, working as a dramatic backdrop that showcased the design of the shoes and accessories on display. Mounted on curved stems and freestanding bases, the flowers were designed for versatility, able to be repositioned as the collection's layout changed.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Fiore Milano Brasil — Alameda Lorena, Jardins, São Paulo, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Storefront floral installation \/ visual merchandising for a store opening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium black organza, flexible high-strength metal armatures, and heavy floor bases for stability\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000752795,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/drama-elegancia-organza-fiore-milano-01.png?v=1788294559"},{"product_id":"espelho-botanico-cenografia-vitrine-eva","title":"Botanical Mirror","description":"\u003cp\u003e\u003cstrong\u003eFor an upscale retail store,\u003c\/strong\u003e we created the \"Botanical Mirror\": a composition of giant EVA foam flowers that hugs the curve of a circular mirror, turning a functional fixture of the store into a standout scene.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe space already had clean, modern, well-lit architecture — but it lacked an element to warm up the space and serve as a focal point for the eye. The circular mirror with its spiraling black frame was a bold piece that needed an organic counterpoint: an intervention that brought sophistication without overshadowing the products, and with the durability required for daily retail use.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through oversized botanicals: a lateral composition of giant EVA foam flowers, designed to hug the mirror's curve with fluidity. Unlike the lightness of organza — ideal for ephemeral events — high-density EVA foam is the right material for durability in permanent retail spaces.\u003c\/p\u003e\n\u003cp\u003eEvery petal received a rigorous hand-painting technique, with shading and textures that mimic nature, in an earthy peach tone that warms up the space and contrasts with the mirror's black and the floor's white.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Giant flowers in high-density EVA foam, hand-painted finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising focal point for a retail space\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000818331,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/espelho-botanico-cenografia-vitrine-eva-01.jpg?v=1788293638"},{"product_id":"exposicao-bem-me-quero-shopping-crystal","title":"The \"Bem me Quero\" Exhibition at Shopping Crystal","description":"\u003cp\u003e\u003cstrong\u003eAfter a creative journey living in the United States,\u003c\/strong\u003e Curitiba became the new home and stage for the \"Bem me Quero\" exhibition — an exclusive floral installation, by invitation of Shopping Crystal, created to redefine the concept of visual merchandising and ephemeral architecture in the region.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe challenge was threefold: introduce the artistic identity to the Brazilian public after returning from abroad, establishing immediate authority; turn a traditional retail space into a sensory, magnetic experience; and prove, in practice, the drawing power of a handcrafted installation — holding the mall's foot traffic and generating spontaneous media coverage through photos and shares.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe exhibition was built around monumental scale and color contrast. At the center of the main storefront, a majestic multi-layered white flower welcomes visitors alongside a neon sign, joining botanical freshness with an urban, contemporary aesthetic.\u003c\/p\u003e\n\u003cp\u003eCircular panels and floor displays feature giant roses, ranging from delicate pink and white tones to warm compositions with yellows and oranges. The 100% handmade process ensures every fold and curve catches the ambient light in a unique way, creating shadows and volumes that mass-produced materials could never replicate.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Shopping Crystal — Curitiba, Paraná, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e \"Bem me Quero\" art exhibition and visual merchandising\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTarget audience:\u003c\/strong\u003e Upscale decorators, window dressers, architects, and event designers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight cardstock, premium EVA foam, Italian crepe paper\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000982171,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/exposicao-bem-me-quero-shopping-crystal-01.jpg?v=1788293965"},{"product_id":"jardim-suspenso-tramas-cores-vitrine-botteh","title":"Suspended Garden at the Botteh Rugs Storefront","description":"\u003cp\u003e\u003cstrong\u003eFor Botteh Handmade Rugs,\u003c\/strong\u003e we created a storefront that goes beyond a simple product display and becomes an art gallery. Through the lightness and volume of the botanical pieces, we designed a magnetic space that tells a visual story and instantly captures the customer's eye.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe architecture of an upscale storefront demands a surgical eye: the main challenge was to create a striking artistic intervention that respected the intricate patterns of the rugs as the true protagonist. On a street with fierce visual competition, an attention-grabbing feature was needed to make pedestrians and drivers stop and admire, using the store's overhead space intelligently.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through the unmistakable texture of giant Italian crepe paper flowers — the pleated, voluminous finish contrasts with the geometric lines of the rugs in the background. Every petal was hand-sculpted in our atelier, ensuring no two flowers were exactly alike.\u003c\/p\u003e\n\u003cp\u003eThe palette combined magenta, intense orange, and deep red, with touches of off-white and black, in dialogue with the rug collections on display. A refined detail was the addition of mirrored centers to each flower, catching and reflecting the store's directional lighting and the city lights at night — the flowers appear to float in the air thanks to the suspended installation, making the most of the store's ceiling height.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Botteh Handmade Rugs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising storefront and brand activation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, mirror-cut centers, support structures, and invisible nylon wire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e 100% handcrafted botanical shaping\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013663387,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-suspenso-tramas-cores-vitrine-botteh-01.jpg?v=1788294493"},{"product_id":"manhattan-ruby-rosa-gigante-red-gold","title":"Manhattan Ruby: The Giant Rose in Red Gold","description":"\u003cp\u003e\u003cstrong\u003eNew York is one of the world's capitals of the most sophisticated storefronts on the planet.\u003c\/strong\u003e It was in this fiercely competitive visual landscape that the \"Manhattan Ruby\" project was born: an artistic intervention to anchor a prestigious jewelry store's window, with a giant flower as the central point of attraction.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eIn a metropolis like New York, the biggest challenge is time — capturing the eye of a hurried pedestrian in a fraction of a second. Small pieces, however valuable, get lost in large storefronts without a high-impact focal point. The jeweler needed a sculpture that echoed the sparkle of its new ruby collection, without resorting to ordinary props.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a monumental botanical sculpture in heavyweight cardstock, with every petal hand-shaped and strategic applications of gold leaf. When the storefront's directional spotlights hit the flower, the gold reflected the light, creating a visual spectacle that harmonized with the sparkle of the jewels displayed just below. The intense red color and the golden touch stopped foot traffic on the sidewalk, connecting the piece to the store's average price point.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Upscale jewelry store — New York, NY, USA\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising for a collection launch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Imported specialty heavyweight paper, hand-applied gold leaf, and metal structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePredominant colors:\u003c\/strong\u003e Deep red (ruby) and gold\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013794459,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/manhattan-ruby-rosa-gigante-red-gold-01.jpg?v=1788294525"},{"product_id":"oasis-tropical-rosa-gigante-eva-velance","title":"Giant Rose in Off-White EVA Foam","description":"\u003cp\u003e\u003cstrong\u003eThe giant rose in premium EVA foam\u003c\/strong\u003e is a monumental sculptural piece, sculpted petal by petal to achieve the delicacy of a real flower — at a scale no natural flower could ever hold. Applied directly to walls or structures, it turns any space into the most sought-after photo spot.\u003c\/p\u003e\n\n\u003ch2\u003eReal Case Study\u003c\/h2\u003e\n\u003cp\u003eThis piece, in an off-white tone, was part of the \"Tropical Oasis\" installation for Velance Hair \u0026amp; Beauty, applied to a textured stone wall in the event lounge — alongside giant flowers in neon tones, proof that the same creative universe can adapt to both understated elegance and bold color.\u003c\/p\u003e\n\n\u003ch2\u003eApplications\u003c\/h2\u003e\n\u003cp\u003eDesigned for spaces that need a high-impact focal point: corporate event lounges, brand activation installations, storefronts, and networking space decor.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Heavyweight EVA foam, hand-sculpted petal by petal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Available on request — adaptable to the wall or structure of your project\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable colors:\u003c\/strong\u003e Off-white (standard) or custom on request\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e High — won't wilt, won't fade, ideal for extended display\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduction:\u003c\/strong\u003e Handcrafted at the JB Estúdio Criativo atelier, Curitiba, Brazil\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013827227,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/oasis-tropical-rosa-gigante-eva-velance-01.jpg?v=1788294622"},{"product_id":"rosa-escarlate-vitrine-maria-dolores","title":"Scarlet Rose at the Maria Dolores Storefront","description":"\u003cp\u003e\u003cstrong\u003eIn partnership with Maria Dolores jewelry,\u003c\/strong\u003e handcrafted floral art took center stage in the storefront, translating the brand's identity into an imposing botanical sculpture for the launch of the \"Flor e Ser Amor\" (Flower and Being Love) collection.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eMaria Dolores' new campaign carried a strong rose motif, symbolizing love, strength, and femininity — present in both the jewelry design and the collection's handbags. The challenge was to translate the delicacy of these pieces into a macro-scale element, able to hold the attention of shoppers walking through the mall, without overshadowing the products on display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through a giant storefront flower, sculpted in premium Italian crepe paper — a material that allows for deep shaping, creating creases and waves that mimic the organic petals of a real rose, at monumental scale. The choice of red anchored the campaign's identity, serving as a physical extension of the visual communication on the store's banners.\u003c\/p\u003e\n\u003cp\u003eEvery petal was cut, stretched, and shaped by hand, creating dramatic volume and a play of light and shadow under the storefront's directional lighting. The floating stem, carefully positioned, gave the piece movement and lightness, creating a poetic optical illusion in the space.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Maria Dolores jewelry (upscale shopping malls)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising for the launch of the \"Flor e Ser Amor\" collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight premium Italian crepe paper and a structured, flexible botanical-finish stem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434014023835,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/rosa-escarlate-vitrine-maria-dolores-01.jpg?v=1788294642"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/collections\/IMG_9990.jpg?v=1790183518","url":"https:\/\/jacquelinebenevides.com.br\/en\/collections\/visual-merchandising.oembed","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}