{"title":"Italian Crepe Paper","description":"\u003cp\u003ePetals hand-shaped from heavyweight Italian crepe paper, a matte paper that catches the light without reflecting it, revealing depth in every fold. A meticulous hand-manipulation technique turns this material into large-scale floral sculptures.\u003c\/p\u003e","products":[{"product_id":"aereo-floral-crepom-italiano-simoni-perfumaria","title":"Aerial Floral Installation in Italian Crepe Paper at Simoni Perfumaria","description":"\u003cp\u003e\u003cstrong\u003eFor Simoni Perfumaria, in Gramado, Brazil,\u003c\/strong\u003e we created an aerial floral installation in Italian crepe paper that transformed the shopping experience: a suspended installation above the central counter, designed to complement the store's classic architecture without competing with the products on display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eIn a retail space that carries brands like Yves Saint Laurent, Chanel, and Dior, the challenge was to create a visual impact that wouldn't overshadow the products. The perfumery's architecture already featured classic elements, gold lines, and neutral tones — what was needed was an artistic intervention that complemented that aesthetic, bringing volume, movement, and European romance, without weighing the space down.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe choice of material was essential: giant white Italian crepe paper flowers. Italian crepe paper allows for perfect petal shaping, with a velvety texture and organic drape that resembles the delicacy of a real flower, at sculptural scale.\u003c\/p\u003e\n\u003cp\u003eThe installation over the gold pendant lights created a visual frame for the store — the flowers appear to float, inviting customers to step in and explore. Every petal was shaped by hand, ensuring the finished piece was a one-of-a-kind work, impossible to replicate at industrial scale.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Simoni Perfumaria e Cosméticos — Gramado, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising and interior floral installation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, lightweight metal framework, 100% hand-cut details\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49433990103195,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/aereo-floral-crepom-italiano-simoni-perfumaria-01.jpg?v=1788293584"},{"product_id":"ciclos-em-flor-cenografia-governo-parana","title":"Cycles in Bloom at the Paraná State Government","description":"\u003cp\u003e\u003cstrong\u003eFor the hall of the Paraná State Government, in Curitiba,\u003c\/strong\u003e we went beyond botanical sculptures: we took on the art direction and execution of the entire installation, from the graphic design of the backdrop panel to the setup of the giant flowers — a full 360° solution for institutional communication that evolves with the calendar.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eKeeping the hall of a government building visually engaging throughout the entire last quarter of the year, without restructuring the space every month, takes more than one-off decoration. The client's pain point was managing multiple vendors — what was needed was a studio able to centralize everything, from backdrop panel design to the artistic impact of the sculptures, with a solid base structure that allowed for quick thematic transitions, from Breast Cancer Awareness Month (Pink October) to Christmas.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe developed a modular installation: the banner's graphic art and the three-dimensional sculptures were designed to work in perfect harmony. In Phase 1 (October and November), we united the health awareness campaigns, framing the official banner with giant flowers in pink and blue tones. In Phase 2 (Christmas), we activated the project's modularity: we swapped the banner for a holiday message and replaced the flowers with stunning giant red flowers, inspired by traditional poinsettias.\u003c\/p\u003e\n\u003cp\u003eThe base structure — armatures and ground foliage — was kept between phases, optimizing the client's investment and delivering a complete refresh of the space in record time.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Paraná State Government (Curitiba, Brazil)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Long-running institutional communication (health awareness campaigns and year-end celebrations)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScope of work:\u003c\/strong\u003e Art direction, banner design, and modular giant flower creation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight cardstock, Italian crepe paper, adaptable flexible structures\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000720027,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/ciclos-em-flor-cenografia-governo-parana-01.jpg?v=1788293611"},{"product_id":"exposicao-bem-me-quero-shopping-crystal","title":"The \"Bem me Quero\" Exhibition at Shopping Crystal","description":"\u003cp\u003e\u003cstrong\u003eAfter a creative journey living in the United States,\u003c\/strong\u003e Curitiba became the new home and stage for the \"Bem me Quero\" exhibition — an exclusive floral installation, by invitation of Shopping Crystal, created to redefine the concept of visual merchandising and ephemeral architecture in the region.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe challenge was threefold: introduce the artistic identity to the Brazilian public after returning from abroad, establishing immediate authority; turn a traditional retail space into a sensory, magnetic experience; and prove, in practice, the drawing power of a handcrafted installation — holding the mall's foot traffic and generating spontaneous media coverage through photos and shares.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe exhibition was built around monumental scale and color contrast. At the center of the main storefront, a majestic multi-layered white flower welcomes visitors alongside a neon sign, joining botanical freshness with an urban, contemporary aesthetic.\u003c\/p\u003e\n\u003cp\u003eCircular panels and floor displays feature giant roses, ranging from delicate pink and white tones to warm compositions with yellows and oranges. The 100% handmade process ensures every fold and curve catches the ambient light in a unique way, creating shadows and volumes that mass-produced materials could never replicate.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Shopping Crystal — Curitiba, Paraná, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e \"Bem me Quero\" art exhibition and visual merchandising\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTarget audience:\u003c\/strong\u003e Upscale decorators, window dressers, architects, and event designers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight cardstock, premium EVA foam, Italian crepe paper\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000982171,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/exposicao-bem-me-quero-shopping-crystal-01.jpg?v=1788293965"},{"product_id":"flor-classica-em-crepom-italiano","title":"Classic Giant Flower in Italian Crepe Paper","description":"\u003cp\u003e\u003cstrong\u003eThe Giant Flower in Italian Crepe Paper\u003c\/strong\u003e is a handcrafted piece with petals delicately shaped at an enlarged scale — a reinterpretation of nature that transforms any space with sophistication and exclusivity.\u003c\/p\u003e\n\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium material:\u003c\/strong\u003e Italian crepe paper, with a delicate texture and pliability that ensures realism\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted production:\u003c\/strong\u003e Each flower is made by hand, making every piece one of a kind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStriking size:\u003c\/strong\u003e Giant format, ideal as a focal point that adds value to the space\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eApplications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eParties and events:\u003c\/strong\u003e Weddings, birthdays, and celebrations — on dessert tables, floral arches, or backdrop panels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorefronts:\u003c\/strong\u003e Decor that catches the eye and sets the store apart from the competition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhotography backdrops:\u003c\/strong\u003e Compositions for photo shoots with striking colors and textures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidential and commercial spaces:\u003c\/strong\u003e Offices, receptions, and common areas\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434001014939,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/flor-classica-em-crepom-italiano-01.jpg?v=1788294027"},{"product_id":"flor-de-crepom-italiano-premium-cenografia-vitrines","title":"Premium Italian Crepe Paper Flower","description":"\u003cp\u003e\u003cstrong\u003eSignature design by Jacqueline Benevides — an exclusive, 100% customizable piece.\u003c\/strong\u003e These floral sculptures bring the striking texture of Italian crepe paper in individually hand-shaped petals. The organic design and matte finish of the specialty paper absorb and reveal light softly, giving three-dimensional depth to any decorated space.\u003c\/p\u003e\n\n\u003ch2\u003eApplications\u003c\/h2\u003e\n\u003cp\u003ePerfect for upscale photography sets and fashion studios, these pieces elevate the visual impact of wedding decor and visual merchandising projects for premium brand storefronts. Their versatility makes it possible to create striking backdrops for fashion campaigns and corporate event lounges that call for an authentic artistic signature.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Heavyweight Italian crepe paper, with structural durability and a refined artistic finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructure:\u003c\/strong\u003e Organic stems supported by high-stability circular pedestals, for free floor placement or integration with photo backdrops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomization:\u003c\/strong\u003e Size, height, and color palette developed to measure for your project\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434001113243,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/flor-de-crepom-italiano-premium-cenografia-vitrines-01.png?v=1788294036"},{"product_id":"hibisco-gigante-crepom-italiano-pedestal-vitrines","title":"Giant Hibiscus in Italian Crepe Paper with Pedestal","description":"\u003cp\u003e\u003cstrong\u003eSignature design by Jacqueline Benevides — an exclusive, 100% customizable piece.\u003c\/strong\u003e This floral sculpture brings the realism of a hibiscus sculpted in premium Italian crepe paper, with organic shading and gradients that come to life under stage lighting. Textured petals and flexible stems make up a piece that behaves like a true three-dimensional work of art, ideal for transforming large spaces.\u003c\/p\u003e\n\n\u003ch2\u003eApplications\u003c\/h2\u003e\n\u003cp\u003eDeveloped for demanding projects, the giant hibiscus is ideal for premium brand storefronts, collection launches, fashion campaigns, wedding decor, and upscale corporate events seeking a sophisticated, memorable visual impact.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications (reference model)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Heavyweight Italian crepe paper with protective treatment, ensuring durability and a refined artistic finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandard size:\u003c\/strong\u003e 6.5 feet (2 meters) tall (as shown in photos)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMounting\/Structure:\u003c\/strong\u003e Comes with a stable, discreet scenic pedestal, allowing free placement and secure stem adjustment on site\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomization:\u003c\/strong\u003e Free scale — we develop it in any size, height, or color palette your installation or storefront requires\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434002358427,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/hibisco-gigante-crepom-italiano-pedestal-vitrines-01.png?v=1788294056"},{"product_id":"jardim-da-justica-cenografia-floral-tjpr","title":"Garden of Justice at the Paraná State Court of Justice","description":"\u003cp\u003e\u003cstrong\u003eI was invited by the Paraná State Court of Justice (TJPR) to create an exclusive exhibition celebrating Mother's Day.\u003c\/strong\u003e For two months, the institution's atrium was transformed into a true garden, proving that handcrafted floral installations can bring sensitivity and wonder to even the most imposing spaces.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eDesigning giant flowers for a serious corporate environment, like a courthouse, requires balancing the space's architectural grandeur — soaring ceilings, sturdy pillars, glass walls — with the delicacy the occasion called for. What was needed was a visual breath of fresh air, a poetic pause in the everyday routine of judges, staff, and the general public.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe star of the exhibition was the giant organza flower. The fabric's subtle transparency and light drape allowed for translucent petals in shades of pink, peach, and orange — as the atrium's natural light passed through the compositions, the scene came alive. Alongside the flowers, fluttering butterflies in the same material added a sense of continuous motion.\u003c\/p\u003e\n\u003cp\u003eAs the photographic focal point, we created a panel of giant white roses, hand-sculpted with volumetric precision, which became the exhibition's main photo magnet. The atrium's pillars were adorned with bell-shaped flowers in earthy tones, white, and yellow, in dialogue with the existing architecture.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Atrium of the Paraná State Court of Justice (TJPR) — Curitiba, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Scenic art exhibition celebrating Mother's Day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuration:\u003c\/strong\u003e 2 months on public display\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Organza, heavyweight cardstock, Italian crepe paper, and Premium EVA foam sculpting\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434004422811,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-da-justica-cenografia-floral-tjpr-01.jpg?v=1788294060"},{"product_id":"jardim-de-luz-e-poder-cenografia-organza-crepom","title":"Garden of Light and Power at the Alcance Church Women's Conference","description":"\u003cp\u003e\u003cstrong\u003eFor the Alcance Church Women's Conference, in Curitiba,\u003c\/strong\u003e the goal was to turn the spacious entrance hall into a space of warmth, beauty, and strength. We leaned into the fluidity of giant organza flowers combined with the striking texture of Italian crepe paper, creating an immersive visual experience that welcomed thousands of women from the very first step.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eDesigning for a foyer of grand architectural scale calls for solutions that fill the space without weighing it down visually. The challenge was to create multiple high-impact spaces that felt both sophisticated and feminine, working equally well as a backdrop for group photos and as an immediate, warm welcome for every guest.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eIn the main corridor, around mirrors and crystal chandeliers, we installed an ethereal grove of hand-shaped giant organza flowers. The ambient lighting passed through the translucent petals, creating a play of light and shadow, reinforced by butterflies suspended in the same material.\u003c\/p\u003e\n\u003cp\u003eFor the photo focal points, we created scenic walls with giant flowers in Italian crepe paper in palettes of red, pink, orange, and yellow — the paper's rich texture and waves created contrast with organza's lightness. Small mirrors set into the flower centers reflected the light and movement of the space. Lounges with armchairs surrounded by flowers growing up from the floor completed the experience, inviting guests to interact directly with the installation.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Alcance Church — Curitiba, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Women's Conference (reception, lounges, and photo spots)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium translucent organza, heavyweight Italian crepe paper, acrylic mirrors, and moldable metal stems\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434005438619,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-de-luz-e-poder-cenografia-organza-crepom-01.jpg?v=1788294319"},{"product_id":"jardim-efemero-tons-quentes-15-anos","title":"Ephemeral Garden in Warm Tones: A Sweet 15 Awakening","description":"\u003cp\u003e\u003cstrong\u003eFor a Sweet 15 celebration at the prestigious Clube Curitibano,\u003c\/strong\u003e the brief called for instant wonder. The installation transformed the hall into an immersive art gallery, using the unmistakable texture of giant Italian crepe paper flowers.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eFilling a vast, dark-walled hall while keeping it warm, vibrant, and exclusive is a recurring challenge for large parties. The focal point was required behind the mirrored dessert table with its gold framework — and the installation needed to convey the debutante's youthful energy while maintaining the sophistication Clube Curitibano demands.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe warm-toned palette — bubblegum pink, fuchsia, deep red, vibrant orange, and touches of pale pink — created a dramatic contrast against the hall's black wall. Each Italian crepe paper flower was hand-sculpted, chosen for its ability to hold shape and its crinkled texture, which catches stage lighting and adds depth to every petal.\u003c\/p\u003e\n\u003cp\u003eRather than the traditional technique of gluing flowers to the wall, we opted for long, sinuous, freestanding stems, giving the installation the look of a garden \"growing\" up from the floor, wrapping around the dessert table and the guests. The 3D volume guaranteed impact from any photo angle.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Clube Curitibano (Curitiba, Brazil)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Sweet 15 celebration (debutante ball)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, structured specialty paper, coated flexible stems, and hidden support bases\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434012450971,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-efemero-tons-quentes-15-anos-01.jpg?v=1788294361"},{"product_id":"jardim-encantado-da-vida-hospital-pequeno-principe","title":"Enchanted Garden of Life — A Booth for Hospital Pequeno Príncipe","description":"\u003cp\u003e\u003cstrong\u003eFor MWM Eventos' trade show booth in support of Hospital Pequeno Príncipe,\u003c\/strong\u003e the goal was to transcend the cold, industrial feel of the venue by creating a playful oasis that invited visitors to pause, smile, and take photos.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eLarge trade show pavilions, with their technical lighting and aluminum structures, tend to feel impersonal. The challenge was twofold: catch the public's eye among dozens of other exhibitors, while also reflecting the warm, hopeful essence of Hospital Pequeno Príncipe — a tactile, visual experience, not just an ordinary photo panel.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a monumental grove of giant Italian crepe paper flowers, a material chosen for its rich texture that absorbs and reflects light organically. Each hand-shaped flower became a one-of-a-kind sculpture — their oversized dimensions evoking the playful universe of \"Alice in Wonderland,\" awakening the inner child in every visitor.\u003c\/p\u003e\n\u003cp\u003eSinuous stems and dark green foliage created the perfect contrast for the burst of warm colors in the flowers — orange, carmine red, peach, and yellow. At the center of the composition, a classic armchair with themed upholstery served as the main photo spot, elegantly framing the space amid the trade show's raw structures.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Trade show pavilion \/ corporate expo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Corporate photo spot (MWM Eventos booth in support of Hospital Pequeno Príncipe)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, structured iron stems, and premium foliage materials\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor palette:\u003c\/strong\u003e Warm, vibrant tones (orange, carmine red, peach, and yellow)\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013368475,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-encantado-da-vida-hospital-pequeno-principe-01.jpg?v=1788294410"},{"product_id":"jardim-gigante-cenografia-batizado","title":"Giant Garden for a Christening","description":"\u003cp\u003e\u003cstrong\u003eA christening calls for an atmosphere of purity, renewal, and an almost angelic beauty.\u003c\/strong\u003e We designed this setting with giant organza flowers, creating a celestial garden that embraces guests and turns the moment into an immersive experience.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eFilling a space majestically without losing the softness the occasion calls for is the central balance of a christening — too much dense material can compromise the aura of innocence and peace. The installation needed generous proportions, a delicate and fluid visual identity, and quick setup, with a flawless result under the photographers' lenses.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe giant organza flower took center stage: the fabric's translucent weave lets light pass through the petals, creating a floating effect in the space. The pastel palette of blue, pink, white, and soft yellow contrasts with the warm glow of the sunflowers and orange butterflies, hand-sculpted in Italian crepe paper to bring movement and life to the garden.\u003c\/p\u003e\n\u003cp\u003eOrganza's satin sheen paired beautifully with the elegant rusticity of the flower centers, made in heavyweight cardstock and crepe paper, highlighting the handmade process in every piece.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Floral installation for a christening celebration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Crystal organza (for the petals' transparency and ethereal lightness), Italian crepe paper (for the butterflies and flower centers, with rich texture and vibrant color)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructure:\u003c\/strong\u003e Wrought iron stems and bases, for stability and quick on-site setup\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013401243,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-gigante-cenografia-batizado-01.jpg?v=1788294429"},{"product_id":"jardim-imersivo-ciclo-fragrance","title":"Immersive Garden for the Ciclo Fragrance Launch","description":"\u003cp\u003e\u003cstrong\u003eFor the exclusive launch of Ciclo Fragrance's new lines,\u003c\/strong\u003e the mission was to bring the perfumes' delicate botanical notes to life in a visually breathtaking space. We conceived an immersive garden of monumental scale, where botanical paper art became the brand's leading communication vehicle.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe challenge was to translate the freshness and the floral and fruity notes of Ciclo's perfumes into something tangible — a setting that would serve as an organic magnet for press and content creators, not just an ordinary backdrop. The space needed to be a three-dimensional universe visitors could step into, interact with, and feel part of, like a fragrant grove.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created giant flowers fully hand-sculpted in premium Italian crepe paper — a material chosen for its rich texture and light reflection, mimicking the organic quality of real petals and bringing a haute-couture finish to the installation.\u003c\/p\u003e\n\u003cp\u003eOversized peonies, hibiscus, and poppies embraced visitors, creating a unique photographic perspective. The project also incorporated three-dimensional fruit elements — like oranges and peaches — composing table arrangements and planters that translated the perfumes' olfactory pyramid.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient\/Project:\u003c\/strong\u003e Ciclo Cosméticos Launch (Ciclo Fragrance)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Brand experience, influencer activation, press, and digital content production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium Italian crepe paper, high-strength metal structures, handcrafted sculpting elements, and exclusive pigmentation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013434011,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-imersivo-ciclo-fragrance-01.jpg?v=1788294454"},{"product_id":"jardim-real-riyadh-casamento-real","title":"The Royal Garden of Riyadh","description":"\u003cp\u003e\u003cstrong\u003eWe were invited to create the botanical scenography for the wedding of the granddaughter of Saudi Arabia's first King.\u003c\/strong\u003e The scale of the event demanded an unmatched level of excellence — we created over 6,000 handcrafted giant flowers, using premium materials and a design that combined sophistication, delicacy, and architectural impact.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe bride's mother had a clear vision: the wedding shouldn't feel like just a party, but a true contemporary art gallery. To achieve that, she brought together a select group of artists from around the world — Japan, Germany, Italy, France — and the Jacque Benevides atelier was chosen to represent Brazil.\u003c\/p\u003e\n\u003cp\u003eThe biggest challenge was logistics and the rigorous approval process for every detail: we carried out an on-site validation in Saudi Arabia with full-scale samples, and once the bride approved the design, we moved into 8 months of meticulous production. For the final installation, a team of 10 team members spent 45 days in Riyadh preparing the structure, followed by 6 intensive days of on-site setup — we shipped 1.5 metric tons of petals and materials from Brazil.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eIn the main hall, we designed a scenic ceiling with 45 giant EVA foam flowers, each 10 feet (3 meters) in diameter, hand-painted in a palette approved by the bride — the visual effect was that of a blooming sky, creating the majestic atmosphere befitting royalty.\u003c\/p\u003e\n\u003cp\u003eA curved wall nearly 300 feet (90 meters) long received a monumental flower bed with over 400 giant white organza flowers, each hand-painted at the center to reflect the exact palette of the celebration. For the groom's family's Royal Room, we created a textured panel made entirely of Italian crepe paper flowers. In the Perfume Room, a giant flower mounted on the ceiling transformed the hall's crystal chandelier into the flower's own center.\u003c\/p\u003e\n\u003cp\u003eThe guests' journey included an immersive corridor with a suspended rain of white flowers, and a bed of giant paper dahlias growing out of preserved Norwegian moss. At the table centerpieces, hand-shaped white flowers mimicked the texture of fine porcelain, adorned with colored crystals that echoed the wedding's palette.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Al Faisaliah Hotel, Riyadh, Saudi Arabia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Saudi royal wedding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProject duration:\u003c\/strong\u003e 8 months (from concept to final installation)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Haute-couture-grade organza, Premium EVA foam, heavyweight cardstock, Italian crepe paper, preserved Norwegian moss, and crystals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLogistics:\u003c\/strong\u003e 1.5 metric tons of materials shipped from Brazil, and a team of 10 specialists on-site for 45 days\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013532315,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-real-riyadh-casamento-real-09.jpg?v=1788294605"},{"product_id":"jardim-suspenso-tramas-cores-vitrine-botteh","title":"Suspended Garden at the Botteh Rugs Storefront","description":"\u003cp\u003e\u003cstrong\u003eFor Botteh Handmade Rugs,\u003c\/strong\u003e we created a storefront that goes beyond a simple product display and becomes an art gallery. Through the lightness and volume of the botanical pieces, we designed a magnetic space that tells a visual story and instantly captures the customer's eye.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe architecture of an upscale storefront demands a surgical eye: the main challenge was to create a striking artistic intervention that respected the intricate patterns of the rugs as the true protagonist. On a street with fierce visual competition, an attention-grabbing feature was needed to make pedestrians and drivers stop and admire, using the store's overhead space intelligently.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through the unmistakable texture of giant Italian crepe paper flowers — the pleated, voluminous finish contrasts with the geometric lines of the rugs in the background. Every petal was hand-sculpted in our atelier, ensuring no two flowers were exactly alike.\u003c\/p\u003e\n\u003cp\u003eThe palette combined magenta, intense orange, and deep red, with touches of off-white and black, in dialogue with the rug collections on display. A refined detail was the addition of mirrored centers to each flower, catching and reflecting the store's directional lighting and the city lights at night — the flowers appear to float in the air thanks to the suspended installation, making the most of the store's ceiling height.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Botteh Handmade Rugs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising storefront and brand activation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, mirror-cut centers, support structures, and invisible nylon wire\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e 100% handcrafted botanical shaping\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013663387,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-suspenso-tramas-cores-vitrine-botteh-01.jpg?v=1788294493"},{"product_id":"portal-crepom-italiano-gala-pequeno-principe","title":"Archway in Italian Crepe Paper for the Pequeno Príncipe Gala","description":"\u003cp\u003e\u003cstrong\u003eFor the Hospital Pequeno Príncipe Gala, in São Paulo,\u003c\/strong\u003e we created an exclusive floral installation to turn the event's entrance into an immersive work of art, delivering instant wonder with giant Italian crepe paper flowers.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe event needed a grand entrance that also conveyed the delicacy and hope behind Hospital Pequeno Príncipe's cause. The space had a mix of industrial textures — exposed brick walls and dark, tall doors — and the challenge was to break up that rigidity with an organic, fluid element that would also work as a backdrop for guests' photos right at arrival.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe designed a botanical pathway of giant Italian crepe paper flowers, a material chosen for its ability to hold shape, its volume, and its rich texture, which reflects light in a sophisticated way. We worked with a gradient palette of pinks — from soft blush to deep rose — creating depth and movement.\u003c\/p\u003e\n\u003cp\u003eThe installation was split into two moments: a botanical archway framing the hall's large dark doors, creating a dramatic contrast that invited guests into a new atmosphere; and an asymmetric cascade of flowers climbing the rustic brick pillar, creating a sought-after photo backdrop for the evening. Every petal was hand-shaped, and the free-form stems allowed the installation to be adapted to the space's architecture.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e São Paulo, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Reception and entrance archway for a philanthropic gala event\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience:\u003c\/strong\u003e VIP guests, business leaders, and philanthropists\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Extra-heavyweight Italian crepe paper, flexible support metal stems, and hand-textured flower centers\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013958299,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/portal-crepom-italiano-gala-pequeno-principe-01.jpg?v=1788294635"},{"product_id":"rosa-escarlate-vitrine-maria-dolores","title":"Scarlet Rose at the Maria Dolores Storefront","description":"\u003cp\u003e\u003cstrong\u003eIn partnership with Maria Dolores jewelry,\u003c\/strong\u003e handcrafted floral art took center stage in the storefront, translating the brand's identity into an imposing botanical sculpture for the launch of the \"Flor e Ser Amor\" (Flower and Being Love) collection.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eMaria Dolores' new campaign carried a strong rose motif, symbolizing love, strength, and femininity — present in both the jewelry design and the collection's handbags. The challenge was to translate the delicacy of these pieces into a macro-scale element, able to hold the attention of shoppers walking through the mall, without overshadowing the products on display.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe answer came through a giant storefront flower, sculpted in premium Italian crepe paper — a material that allows for deep shaping, creating creases and waves that mimic the organic petals of a real rose, at monumental scale. The choice of red anchored the campaign's identity, serving as a physical extension of the visual communication on the store's banners.\u003c\/p\u003e\n\u003cp\u003eEvery petal was cut, stretched, and shaped by hand, creating dramatic volume and a play of light and shadow under the storefront's directional lighting. The floating stem, carefully positioned, gave the piece movement and lightness, creating a poetic optical illusion in the space.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Maria Dolores jewelry (upscale shopping malls)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising for the launch of the \"Flor e Ser Amor\" collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight premium Italian crepe paper and a structured, flexible botanical-finish stem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434014023835,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/rosa-escarlate-vitrine-maria-dolores-01.jpg?v=1788294642"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/collections\/trio-de-flores-em-crepom-italiano-06.jpg?v=1788467550","url":"https:\/\/jacquelinebenevides.com.br\/en\/collections\/italian-crepe-paper.oembed","provider":"JB Estúdio Criativo LTDA","version":"1.0","type":"link"}