{"title":"Corporate Event Design","description":"\u003cp\u003eLarge-scale floral installations for brands that need to translate their identity into a physical experience. From the stage to the corporate storefront, every project is made to measure for the event and the brand — with the technical rigor that large-scale corporate spaces demand.\u003c\/p\u003e","products":[{"product_id":"aurora-de-organza-saint-germain-feira","title":"Aurora in Organza at the Florais de Saint Germain Trade Show","description":"\u003cp\u003e\u003cstrong\u003eFor the Florais de Saint Germain brand, at a trade show booth,\u003c\/strong\u003e we created an organza floral installation designed to communicate the brand's natural, sophisticated essence without words — and to become the pavilion's main point of attraction.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eStanding out at a major trade show takes more than displaying products. The booth's architectural monotony needed to be broken with a high-visual-impact sculptural element, able to organically draw visitors in, encourage them to linger, and generate spontaneous media coverage.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eOrganza was chosen for its poetic translucency and elegant drape. Every petal was hand-cut and shaped, then hand-painted in a gradient moving between vibrant coral, orange, and soft pink, bringing depth and realism to the sculpture.\u003c\/p\u003e\n\u003cp\u003eThe center of each flower received a careful application of crystals — a refined detail that reflects the booth's lighting, creating a play of light and shadow that further enhances the fabric's texture. The arrangement's monumental scale filled the booth's vertical space and became the pavilion's main point of attraction.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Trade show booth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient:\u003c\/strong\u003e Florais de Saint Germain\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising and audience draw\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e High-quality organza, flexible support stems, hand-painted in warm tones, hand-applied crystals\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000556187,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/aurora-de-organza-saint-germain-feira-01.jpg?v=1788293598"},{"product_id":"cenografia-floral-gigante-para-eventos-miss-parana","title":"Floral Installation for Miss Paraná — Giant Flowers for the Stage","description":"\u003cp\u003e\u003cstrong\u003eFor the Miss Paraná stage, we transformed a large-scale theater into a monumental botanical garden:\u003c\/strong\u003e hand-sculpted giant flowers, designed to hold up under stage lighting and frame — without ever upstaging — each contestant. The result was a high-visual-impact set, ready for press coverage and live broadcast.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eA large-scale beauty pageant like Miss Paraná demands an atmosphere to match: elegance, grandeur, and exclusivity. Stages with high ceilings and vast scale tend to \"swallow\" ordinary decorative elements, leaving the space feeling cold — and the set can't compete with the contestants, it has to frame each one.\u003c\/p\u003e\n\u003cp\u003eTo solve this challenge of proportion and aesthetics, we developed a signature botanical composition with giant flowers sculpted petal by petal, in contrasting tones of pink, yellow, vibrant orange, and pearl white. The complex texture of the multiple petal layers let the theater's light beams create a play of light and shadow, bringing sculptural volume and a singular visual exclusivity to the stage.\u003c\/p\u003e\n\u003cp\u003eMounted on sinuous stems with deep green foliage, the flowers seemed to grow up from the wooden floor, breaking the geometric rigidity of the LED panels in the background — a meeting point between handcrafted work and the event's visual technology.\u003c\/p\u003e\n\u003cp\u003eLarge-scale projects like Miss Paraná show that a floral installation goes far beyond a backdrop: it's an immersive experience that sets the tone for the entire event. Whether for a pageant, a corporate event, or an upscale storefront, the giant flower delivers exactly what a demanding audience is looking for — wonder. Each piece is a one-of-a-kind sculpture, made to measure to elevate the visual standard of your project.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Host theater of the Miss Paraná pageant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Stage installation optimized for press photography and live broadcast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium heavyweight cardstock, Premium EVA foam, upholstered metal stems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScale:\u003c\/strong\u003e Giant pieces, mounted on sinuous stems with deep green foliage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWant a floral installation like this for your event?\u003c\/strong\u003e Reach out to us on WhatsApp and turn this inspiration into your own project.\u003c\/p\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000654491,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/cenografia-floral-gigante-para-eventos-miss-parana-01.jpg?v=1788293489"},{"product_id":"ciclos-em-flor-cenografia-governo-parana","title":"Cycles in Bloom at the Paraná State Government","description":"\u003cp\u003e\u003cstrong\u003eFor the hall of the Paraná State Government, in Curitiba,\u003c\/strong\u003e we went beyond botanical sculptures: we took on the art direction and execution of the entire installation, from the graphic design of the backdrop panel to the setup of the giant flowers — a full 360° solution for institutional communication that evolves with the calendar.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eKeeping the hall of a government building visually engaging throughout the entire last quarter of the year, without restructuring the space every month, takes more than one-off decoration. The client's pain point was managing multiple vendors — what was needed was a studio able to centralize everything, from backdrop panel design to the artistic impact of the sculptures, with a solid base structure that allowed for quick thematic transitions, from Breast Cancer Awareness Month (Pink October) to Christmas.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe developed a modular installation: the banner's graphic art and the three-dimensional sculptures were designed to work in perfect harmony. In Phase 1 (October and November), we united the health awareness campaigns, framing the official banner with giant flowers in pink and blue tones. In Phase 2 (Christmas), we activated the project's modularity: we swapped the banner for a holiday message and replaced the flowers with stunning giant red flowers, inspired by traditional poinsettias.\u003c\/p\u003e\n\u003cp\u003eThe base structure — armatures and ground foliage — was kept between phases, optimizing the client's investment and delivering a complete refresh of the space in record time.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Paraná State Government (Curitiba, Brazil)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Long-running institutional communication (health awareness campaigns and year-end celebrations)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScope of work:\u003c\/strong\u003e Art direction, banner design, and modular giant flower creation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight cardstock, Italian crepe paper, adaptable flexible structures\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434000720027,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/ciclos-em-flor-cenografia-governo-parana-01.jpg?v=1788293611"},{"product_id":"jardim-da-inovacao-ilapeo-20-anos","title":"The Garden of Innovation at ILAPEO's 20th Anniversary","description":"\u003cp\u003e\u003cstrong\u003eTo celebrate ILAPEO's 20th anniversary, at the National Dentistry Congress,\u003c\/strong\u003e the goal was to transcend the traditional feel of a healthcare congress and create an atmosphere of wonder — a visual landmark that told the institute's story and welcomed healthcare professionals and VIP guests.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eMedical and dental congresses tend to have cold, visually rigid spaces. The challenge was to find elements that broke that rigidity without losing elegance — a setting that conveyed life, growth, and warmth, representing the institute's journey (symbolized by a giant scenic book).\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe developed a garden of giant organza flowers, arranged at varying heights to create depth. The vibrant colors — warm oranges, deep pinks, sunny yellows, and touches of lilac and white — brought the energy of a 20-year milestone.\u003c\/p\u003e\n\u003cp\u003eThe project's standout feature was integrating LED lighting directly into the flower centers and bases: the light passes through organza's fine weave, creating radiant petals and eliminating harsh shadows in guest photos — ideal for trade shows, hotel foyers, and congress halls, where controlled lighting creates immersive atmospheres.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvent:\u003c\/strong\u003e National Dentistry Congress — ILAPEO's 20th Anniversary\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Creating high-impact photo spots and a welcoming reception for healthcare professionals and VIP guests\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e High-quality organza, fine metalwork support structures, hand-painted gradients, hand-sculpted flower centers, and built-in LED lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434003275931,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-da-inovacao-ilapeo-20-anos-01.jpg?v=1788294574"},{"product_id":"jardim-da-justica-cenografia-floral-tjpr","title":"Garden of Justice at the Paraná State Court of Justice","description":"\u003cp\u003e\u003cstrong\u003eI was invited by the Paraná State Court of Justice (TJPR) to create an exclusive exhibition celebrating Mother's Day.\u003c\/strong\u003e For two months, the institution's atrium was transformed into a true garden, proving that handcrafted floral installations can bring sensitivity and wonder to even the most imposing spaces.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eDesigning giant flowers for a serious corporate environment, like a courthouse, requires balancing the space's architectural grandeur — soaring ceilings, sturdy pillars, glass walls — with the delicacy the occasion called for. What was needed was a visual breath of fresh air, a poetic pause in the everyday routine of judges, staff, and the general public.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe star of the exhibition was the giant organza flower. The fabric's subtle transparency and light drape allowed for translucent petals in shades of pink, peach, and orange — as the atrium's natural light passed through the compositions, the scene came alive. Alongside the flowers, fluttering butterflies in the same material added a sense of continuous motion.\u003c\/p\u003e\n\u003cp\u003eAs the photographic focal point, we created a panel of giant white roses, hand-sculpted with volumetric precision, which became the exhibition's main photo magnet. The atrium's pillars were adorned with bell-shaped flowers in earthy tones, white, and yellow, in dialogue with the existing architecture.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Atrium of the Paraná State Court of Justice (TJPR) — Curitiba, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Scenic art exhibition celebrating Mother's Day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDuration:\u003c\/strong\u003e 2 months on public display\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Organza, heavyweight cardstock, Italian crepe paper, and Premium EVA foam sculpting\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434004422811,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-da-justica-cenografia-floral-tjpr-01.jpg?v=1788294060"},{"product_id":"jardim-de-luz-e-poder-cenografia-organza-crepom","title":"Garden of Light and Power at the Alcance Church Women's Conference","description":"\u003cp\u003e\u003cstrong\u003eFor the Alcance Church Women's Conference, in Curitiba,\u003c\/strong\u003e the goal was to turn the spacious entrance hall into a space of warmth, beauty, and strength. We leaned into the fluidity of giant organza flowers combined with the striking texture of Italian crepe paper, creating an immersive visual experience that welcomed thousands of women from the very first step.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eDesigning for a foyer of grand architectural scale calls for solutions that fill the space without weighing it down visually. The challenge was to create multiple high-impact spaces that felt both sophisticated and feminine, working equally well as a backdrop for group photos and as an immediate, warm welcome for every guest.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eIn the main corridor, around mirrors and crystal chandeliers, we installed an ethereal grove of hand-shaped giant organza flowers. The ambient lighting passed through the translucent petals, creating a play of light and shadow, reinforced by butterflies suspended in the same material.\u003c\/p\u003e\n\u003cp\u003eFor the photo focal points, we created scenic walls with giant flowers in Italian crepe paper in palettes of red, pink, orange, and yellow — the paper's rich texture and waves created contrast with organza's lightness. Small mirrors set into the flower centers reflected the light and movement of the space. Lounges with armchairs surrounded by flowers growing up from the floor completed the experience, inviting guests to interact directly with the installation.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Alcance Church — Curitiba, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Women's Conference (reception, lounges, and photo spots)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium translucent organza, heavyweight Italian crepe paper, acrylic mirrors, and moldable metal stems\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434005438619,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-de-luz-e-poder-cenografia-organza-crepom-01.jpg?v=1788294319"},{"product_id":"jardim-de-rosas-brancas-tjpr","title":"Garden of White Roses at the Paraná State Court of Justice","description":"\u003cp\u003e\u003cstrong\u003eFor a philanthropic event held by the Paraná State Court of Justice (TJPR),\u003c\/strong\u003e the goal was to translate concepts of hope, purity, and grandeur into a tactile visual experience. The artistic response came to life as a panel of giant flowers on a monumental scale.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eHigh-profile institutional events often face the challenge of avoiding the obvious: how do you create a photographic focal point that feels both striking and welcoming, conveying serenity and nobility, without resorting to printed panels or common installation solutions?\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a true panel of giant flowers, layered to build volume. At its center, a colossal rose serves as the heart of the composition, framed by dozens of roses at different stages of bloom. Standalone flowers on dark metal stems were set into the floor, creating 3D depth and an immersive corridor — guests don't just pose in front of the panel, they feel like they're inside the garden.\u003c\/p\u003e\n\u003cp\u003eThe matte, velvety finish of the petals, in premium EVA foam and heavyweight cardstock, absorbs the ambient light and avoids unwanted glare in photos.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Curitiba, Brazil (TJPR event)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e High-impact installation for a philanthropic event and photo backdrop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e High-density premium EVA foam and heavyweight cardstock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructural highlight:\u003c\/strong\u003e Monumental roses integrated into the panel, plus standalone flowers supported on dark metal stems\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434009141403,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-de-rosas-brancas-tjpr-01.jpg?v=1788294357"},{"product_id":"jardim-encantado-da-vida-hospital-pequeno-principe","title":"Enchanted Garden of Life — A Booth for Hospital Pequeno Príncipe","description":"\u003cp\u003e\u003cstrong\u003eFor MWM Eventos' trade show booth in support of Hospital Pequeno Príncipe,\u003c\/strong\u003e the goal was to transcend the cold, industrial feel of the venue by creating a playful oasis that invited visitors to pause, smile, and take photos.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eLarge trade show pavilions, with their technical lighting and aluminum structures, tend to feel impersonal. The challenge was twofold: catch the public's eye among dozens of other exhibitors, while also reflecting the warm, hopeful essence of Hospital Pequeno Príncipe — a tactile, visual experience, not just an ordinary photo panel.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a monumental grove of giant Italian crepe paper flowers, a material chosen for its rich texture that absorbs and reflects light organically. Each hand-shaped flower became a one-of-a-kind sculpture — their oversized dimensions evoking the playful universe of \"Alice in Wonderland,\" awakening the inner child in every visitor.\u003c\/p\u003e\n\u003cp\u003eSinuous stems and dark green foliage created the perfect contrast for the burst of warm colors in the flowers — orange, carmine red, peach, and yellow. At the center of the composition, a classic armchair with themed upholstery served as the main photo spot, elegantly framing the space amid the trade show's raw structures.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e Trade show pavilion \/ corporate expo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Corporate photo spot (MWM Eventos booth in support of Hospital Pequeno Príncipe)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Heavyweight Italian crepe paper, structured iron stems, and premium foliage materials\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor palette:\u003c\/strong\u003e Warm, vibrant tones (orange, carmine red, peach, and yellow)\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013368475,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-encantado-da-vida-hospital-pequeno-principe-01.jpg?v=1788294410"},{"product_id":"jardim-imersivo-ciclo-fragrance","title":"Immersive Garden for the Ciclo Fragrance Launch","description":"\u003cp\u003e\u003cstrong\u003eFor the exclusive launch of Ciclo Fragrance's new lines,\u003c\/strong\u003e the mission was to bring the perfumes' delicate botanical notes to life in a visually breathtaking space. We conceived an immersive garden of monumental scale, where botanical paper art became the brand's leading communication vehicle.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe challenge was to translate the freshness and the floral and fruity notes of Ciclo's perfumes into something tangible — a setting that would serve as an organic magnet for press and content creators, not just an ordinary backdrop. The space needed to be a three-dimensional universe visitors could step into, interact with, and feel part of, like a fragrant grove.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created giant flowers fully hand-sculpted in premium Italian crepe paper — a material chosen for its rich texture and light reflection, mimicking the organic quality of real petals and bringing a haute-couture finish to the installation.\u003c\/p\u003e\n\u003cp\u003eOversized peonies, hibiscus, and poppies embraced visitors, creating a unique photographic perspective. The project also incorporated three-dimensional fruit elements — like oranges and peaches — composing table arrangements and planters that translated the perfumes' olfactory pyramid.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient\/Project:\u003c\/strong\u003e Ciclo Cosméticos Launch (Ciclo Fragrance)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Brand experience, influencer activation, press, and digital content production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Premium Italian crepe paper, high-strength metal structures, handcrafted sculpting elements, and exclusive pigmentation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013434011,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-imersivo-ciclo-fragrance-01.jpg?v=1788294454"},{"product_id":"jardim-pop-art-lancamento-brastemp","title":"Pop-Art Garden for Brastemp's Retrô Launch","description":"\u003cp\u003e\u003cstrong\u003eFor the exclusive launch event of Brastemp's new Retrô Frigobar line,\u003c\/strong\u003e we created a scenic installation that goes beyond simple decoration — an immersion into the pop-art universe, where every botanical element was sculpted to catch the eye and build desire for the product.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eThe biggest challenge was making sure the art complemented the product without ever overshadowing it. Brastemp's Retrô line has an iconic design, with nostalgic lines and strong personality — the brand needed a setting that spoke to that playful aesthetic while keeping the rigor and sophistication expected by the B2B audience and the brand's consumers.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a sculptural garden with giant flowers mounted on pedestals, alongside imposing scenic cacti. The entire composition was drawn with crisp black outlines, creating an optical illusion that blends the 2D look of comic books with the three-dimensionality of real space.\u003c\/p\u003e\n\u003cp\u003eWe swapped the usual flowing fabrics for rigid, heavyweight art paper — a material that allowed for perfect creases and flawless cutouts, supporting the exaggerated, playful shapes of the cartoon style.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient\/Brand:\u003c\/strong\u003e Brastemp (Retrô line launch)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Visual merchandising, product launch, and photo installation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Rigid heavyweight art paper, metal pedestal structures, and precision cutting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Cartoon \/ pop-art\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013466779,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/jardim-pop-art-lancamento-brastemp-01.png?v=1788294547"},{"product_id":"leveza-da-organza-noite-dos-chefes","title":"The Lightness of Organza at Chefs' Night","description":"\u003cp\u003e\u003cstrong\u003eFor Noite dos Chefes (Chefs' Night), a gala event in support of Complexo Pequeno Príncipe in Curitiba,\u003c\/strong\u003e the goal was to go beyond conventional decor: turning the space into a garden of light and color, using giant organza flowers to deliver sophistication and immediate visual impact.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eFilling a large space sculpturally, without weighing it down, is a recurring challenge for large-scale institutional events. Chefs' Night called for a space that breathed elegance and moved away from conventional panels — an art installation that invited guests to interact, while still respecting the visual identity and institutional weight of the evening.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe created a floating garden made up of giant organza flowers. The material's translucent texture, combined with the hall's lighting, created an ethereal effect, as if the flowers were glowing from within. The palette moved between vibrant yellow, warm orange, soft pink, and accents of silver and white flowers.\u003c\/p\u003e\n\u003cp\u003eEvery flower was shaped 100% by hand, with long, sinuous stems positioned at different heights, creating depth and a three-dimensional backdrop for the event. 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The space had a mix of industrial textures — exposed brick walls and dark, tall doors — and the challenge was to break up that rigidity with an organic, fluid element that would also work as a backdrop for guests' photos right at arrival.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eWe designed a botanical pathway of giant Italian crepe paper flowers, a material chosen for its ability to hold shape, its volume, and its rich texture, which reflects light in a sophisticated way. We worked with a gradient palette of pinks — from soft blush to deep rose — creating depth and movement.\u003c\/p\u003e\n\u003cp\u003eThe installation was split into two moments: a botanical archway framing the hall's large dark doors, creating a dramatic contrast that invited guests into a new atmosphere; and an asymmetric cascade of flowers climbing the rustic brick pillar, creating a sought-after photo backdrop for the evening. Every petal was hand-shaped, and the free-form stems allowed the installation to be adapted to the space's architecture.\u003c\/p\u003e\n\n\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocation:\u003c\/strong\u003e São Paulo, Brazil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurpose:\u003c\/strong\u003e Reception and entrance archway for a philanthropic gala event\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience:\u003c\/strong\u003e VIP guests, business leaders, and philanthropists\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e Extra-heavyweight Italian crepe paper, flexible support metal stems, and hand-textured flower centers\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"JB Estúdio Criativo LTDA","offers":[{"title":"Default Title","offer_id":49434013958299,"sku":null,"price":0.0,"currency_code":"BRL","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/9322\/9979\/files\/portal-crepom-italiano-gala-pequeno-principe-01.jpg?v=1788294635"},{"product_id":"rosa-de-cristal-cenografia-carnaval-mangueira","title":"The Crystal Rose of Mangueira","description":"\u003cp\u003e\u003cstrong\u003eDesigning and building a showpiece for Estação Primeira de Mangueira, on Marquês de Sapucaí (the Rio Carnival Sambadrome),\u003c\/strong\u003e was a milestone in the atelier's journey: a floral sculpture designed to catch the spotlight and be seen from a distance, on the country's biggest scenic stage.\u003c\/p\u003e\n\n\u003ch2\u003eThe Challenge\u003c\/h2\u003e\n\u003cp\u003eHow do you create a piece of superlative proportions that is both visually stunning and functional? The piece would be worn on a float performer's costume — weight was a critical factor. The material needed to offer enough strength for a giant flower with crystals, without compromising the grace and lightness of movement during the parade.\u003c\/p\u003e\n\n\u003ch2\u003eThe Floral Installation\u003c\/h2\u003e\n\u003cp\u003eThe solution came from careful material research: high-density EVA foam, thermoformed with artisanal precision to recreate the organic curves of a perfect rose, without adding excessive weight. 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